The ultimate book press release template free download. It almost always happens in team books, but sometimes it occurs in solo titles, as well. However, dont include more than one press release if you can avoid it. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggerspeople that are interested in writing about your.
Bring your creative projects to life with readytouse design assets from independent creators around the world. And if you have mediarelated supporters, the makeawish foundation is a great example of how to acknowledge them. Well talk more another time about the press page you can should. A press kit is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. The cystic fibrosis foundation offers press releases and recent media coverage in addition to helpful links to resources about their impact, background, milestones and mediaspecific faqs. Owner mickie kennedy is giving away the big press release samples book that includes 35 industryspecific press releases and 40. Why having a media kit could increase your press coverage. If you need additional inspiration, check out some of these ecommerce businesses doing press kits right. An experts tips on assembling your press kit yes, you. Although a press kit should be comprehensive, every promotional item or piece of marketing collateral ever. In an later post well discuss press releases, which will give you some added guidance.
Offering a wide range of highquality screenshots, logos, headers and trailers should be your primary goal for the kit. My doctor marty rossman just published a book with crown, a major trade publisher. Press kits can introduce your band to media contacts, talent buyers, booking agents and record labels. Creating a press kit texas music office office of the. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Views expressed in the examples do not represent the opinion of merriamwebster or its editors. It is essentially a company resume for the press to use when writing about your company. Youll find that all of them are concise, easily quotable, and straight to the point.
The objective is for a press kit that is so complete and easy to use that a journalist would be able to run the article as is. Why you should have a press kit for your app marketing apptamin. For example, a trade show press kit might contain a company merger press release, three new product press releases, and a press release announcing a new ceo. Nov 18, 2002 a media kit for potential investors is much different than a kit for potential clients. If youre sending a press kit to an editor, youll need just one press release. Fact sheet grand opening architecture dining lapis spa the shops at fontainebleau. Its intention is to provide information that will make your book run smoothly and easily. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. An experts tips on assembling your press kit yes, you need. Consider your press release to be a onepage pitch of everything in your press kit. Press kit materials writing for strategic communication. Theyre both information packages used to communicate business information to the press and media. A media kit without media is like a ball pit without balls. This is an example of a longer press kit that includes a biography, relevant events and services, clients, testimonials, and booking information.
It is by no means comprehensive nor even critical to your success. Marketing, entrepreneur the ingredients of a press kit. A press kit, often referred to as a media kit in business environments, is a prepackaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Done well it will make all the difference to a journalist looking for their next exciting feature, done badly it will likely finish up in the wastepaper basket. Hotels in miami beach fontainebleau miami beach press kit. Feb 12, 2019 26 ways musicians can make money how to make a website for your music the 8 things that should be in every bands digital press kit how to write an effective musician bio with examples. Media kits indicate that you are a serious author with a book that deserves to. This book is so fun and catchy that some of my favorite authors like marion roach smith, joe bunting, jeff goins, and steven pressfield gave incredible endorsements. One of the most effective strategies for book marketing is to create a press kit. The goal of a press kit is the same as public relationsmake it easy to tell the story, says jordan lampe, director of communications at payments company dwolla. How to make press kits that get opened, and get attention. The difference between a press release and a press kit business. A press release cover letter allows you to tailor your pitch to a particular publication and helps your press release stand out from the huge number of press releases an editor may receive in a single day. Press kits with the wow factor arts business institute.
Folk hogan this bands press kit is two pages and includes the bands bio, members, contact information, and a list of performances. A press kit also referred to as a press pack or media kit is a key weapon in your brands armoury. Sawyer has been interviewed over 350 times on radio, over 350 times on television, and countless times in print. The contents of your press kit should be led by your mission. Mar 28, 2014 5 stellar brand press kits that boost media exposure friday, march 28, 2014 14. Jan 27, 2015 the objective is for a press kit that is so complete and easy to use that a journalist would be able to run the article as is. Can you imagine a book press release being sent to a publication who. Creating a media kit for your emerging fashion brand maker. An experts tips on assembling your press kit yes, you need one. Here youll want to include the title of your book, a brief table of contents.
Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it can be essential to get attention from the media. Creating a media kit for your emerging fashion brand. As mentioned earlier, contents of a press kit are determined by a number of factors, including the intended purpose are you promoting a specific book. I mean examples where a writer has a character taken out of the book against their wishes. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. He also has a large assortment of photos of tim ferris to choose from.
How to write a press release cover letter to an editor. Its also a professional way to grab the attention of potential wholesale customers. How to write an effective musician bio with examples. Before you even attempt to write a press release, think about the things. Librarything market your talents create and share your reading lists, start an online book group. By putting the power of your press kit to work, your company can enjoy more accurate media coverage, more exposure for story ideas, and more complete information through press coverage. If the release is an announcement in which a company representative is speaking during an event like a conference or tradeshow, it is a good idea to provide a headshot of the speaker as a link, if electronic, a short biography of the individual and an easy toread information box on the. It should be targetspecific and include all of the relevant information that both readers and book buyers need. How to write an effective press release guardian small business. Facebook newsroom home news products company info directory media galle. It might not always be the determining factor in getting. Best electronic press kits epks ways to promote your music online the complete. The contents of a press kit vary, depending on what it is. Here are a couple of examples that will help you understand how to balance the above factors in a headline.
One of the most important steps in marketing your band or act is developing a strong press kit. Traditionally, press kits were provided in paper form, usually in a branded folder of some sort. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. A great press kit design can work wonders for your brand. The same package goes to record companies, agents, attorneys and. A media kit for potential investors is much different than a kit for potential clients.
B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Your media kit can be used for both outreach to the media for press, as well as to. Here are some examples of good press releases for books. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Although a press kit should be comprehensive, every promotional item. It might not always be the determining factor in getting you press in the. Make time in your busy schedule to look over it often at least once a month for the first six months or so after your book launch. When you get that, a press release for your book can be a game changer for your sales and authority not just a pride metric like many use it for. Also known as a media kit, a press kit is a powerful public relations tool. How to make a press kit plus a free press kit template.
The main thing press will be looking for in your presskit is media. A press kit is a presentation of your companys products and services in a hard copy or electronic format. Media kit for indie authors selfpublishing advice is a little plain. The contents of a press kit vary, depending on what it is being used for and the nature of the company. If you choose to create an electronic press kit, please keep all information including brochures and data sheets in a word document format versus a hard copy pdf so it is easier for a journalist or. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. Major events or stories that require more information than is typically included in a press release warrant a press kit. In addition, press kits can be distributed in advance of a press conference or mailed out to coincide with a new product release. The media kit is usually the first time the media will discover your brand, so it is important that you not only deliver all the key components of a media kit, but that you present your brand identity authentically and with the everimportant wow factor. How to write a press release 2020 update justreachout blog. Sep 28, 2018 how to build a rocking author media kit. The press and the consumer live in an age of connectivity, says dalyn. Why you should have a press kit for your app marketing.
In this article, id like to discuss how press and media kits help you get publicity. Press kit definition is a collection of promotional materials for distribution to the press. How to write a press release for a book the happy self. In this post ill show you how to make a press kit for your short film, and even give away my own template that i used to make the press kit for lift up. Media kit template food blogger food blog press kit template resume resume template creative market is the worlds marketplace for design. How to put together a press kit a press kit is a package of information about the company and its products put together by an exhibitor for distribution to the news media. As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. How to write a bio for a press kit pen and the pad. Youve created a stir on twitter, you even dressed up as a character from your book and ran around town quoting lines from it. Using a standard package from pr web, we created a generic press release by pr web for an incredible book by pamela hodges called how to be a cat. You want to get media coverage to promote your book.
How to create an author press kit wordserve water cooler. Press kit definition of press kit by merriamwebster. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it. In many cases, public relations specialists write bios and put together press kits, while some people or companies choose to do it themselves.
Press kit materials writing for strategic communication industries. Press kits eliminate as much of the effort that would otherwise go into. For content to be considered newsworthy, there are a few factors that you need to. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. Self publishing author kit to create your own books. The cover letter for a press release is a crucial tool when reaching out to an editor. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or. The same package goes to record companies, agents, attorneys and the media. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. How to create a professional press kit in 8 easy steps writers. For this reason, book press kits are really important to your book marketing efforts.
Nov, 2007 a press kit is a collection of a few vital pieces of information that makes it easier for the media to tell your story accurately and with full details. A mmeber of the order of canada, he lives in mississauga, ontario just outside toronto. Your online press kit by joel friedlander on march 22, 2011 29 comments when youre launching and marketing your book it. A selfpublishers companion media kit including author photos, press release, author bio, book cover photo, fact sheet with testimonials and more. Apr 12, 2011 an experts tips on assembling your press kit yes, you need one. This costs no money, but its a worthwhile investment of time because the kit will be used from prelaunch throughout the full life of the book. Press release must answer questions about your book.
How to write the most eyecatching headlines for your press release. Press kits are often distributed to announce a release or for a news conference. You ought to glance at yahoos home page and watch how they create article titles to grab viewers to open the links. In many cases, public relations specialists write bios and put together press kits, while some people or. This area is designed to help you build a better manuscript and in turn a better book. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. Press kits and media kits are often used to describe the same thing. The press kit puts a face to your soap and cosmetic business. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film. An author press kit is a package of information about a particular writer.
Return to book promotion tips printmobilefriendly version. How to create a professional press kit in 8 easy steps. The following was excerpted from kenny kerners book, going pro, published by hal leonard. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual. This article provides you useful information on how to build a killer press kit template. Your press kit should be creative, succinct and should accurately represent the image of your band. How hotel press and media kits help you get publicity. By special guest tuesday april 12, 2011 tammy lynn is the founder and head publicist of spotlight pr company, a boutique public relations firm that offers alacarte services to entertainment professionals. A selfpublishers companion media kit the book designer.
Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. May 28, 2014 one of the most effective strategies for book marketing is to create a press kit. Please peruse our press kit for more information about fontainebleau miami beach and its captivating past and present. To see the best practices in action, check out these 10 online press room examples from real nonprofit websites. Once you have put together your media kit with the above items, you must keep it updated. What you dont know is that yesterday, your website was visited by jake, the literary editor of a major newspaper in new york. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business.
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